Sanju Samson vs Rohan Bopanna 🎾🏏 | Behind the Role Reversal Campaign

Go behind the scenes of Red Lantern’s "Role Reversal" campaign featuring Indian cricket star Sanju Samson and Grand Slam-winning tennis player Rohan Bopanna.

Ahead of the 2026 Championships, our India team developed and delivered a unique concept that saw both athletes step into each other’s sporting worlds, taking on challenges outside their comfort zones while bringing together two of India’s most passionate sporting audiences.

From creative ideation and talent coordination to production and delivery in Chennai, this video showcases the work that went into bringing the campaign to life in partnership with Star Sports.

At Red Lantern, we help rights holders and brands connect with audiences through culturally relevant storytelling, local insight and creative concepts designed to drive engagement.

#Wimbledon #SanjuSamson #RohanBopanna #Tennis #Cricket #SportsMarketing #BehindTheScenes #RedLantern

Видео Sanju Samson vs Rohan Bopanna 🎾🏏 | Behind the Role Reversal Campaign канала Red Lantern | Global Fan & Revenue Growth