Scaling Falls Prevention Through Research and Innovation with Dr Rik Dawson

In this episode of the Marketing for Good podcast, we spoke to geriatric physiotherapist, researcher and entrepreneur Dr Rik Dawson about reducing the risk of falls among older people.

Rik created TopUp, an evidence-based online exercise program developed through research led by the Institute for Musculoskeletal Health, to help older people maintain strength, balance and independence.

Rik shared the reason why he launched the program and the value of co-design when implementing the program. Together, we explored:

- The importance of having a win-win mindset in business
- The challenges of instigating behaviour change in patients
- How marketing can enhance the visibility and uptake of a program
- The greatest opportunities for access to physiotherapy for older Australians

It’s an exciting conversation for business leaders looking for insights on working with multidisciplinary teams and using marketing to further promote their projects.

Learn more about TopUp here: https://www.topupexercise.com.au/
Explore how Juntos can support you here: https://www.juntosmarketing.com.au/

Видео Scaling Falls Prevention Through Research and Innovation with Dr Rik Dawson канала Juntos Marketing