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The 7 words that changed how I lead, and a question every business owner needs to ask themselves.
One of Steve Gaskell's commanding officers gave him a phrase that has guided every leadership decision he's made since.
"Do what you ought, not what you want."
In this video, executive coach Steve Gaskell explores what real leadership looks like, and asks the question that most founders and business owners are afraid to answer honestly:
"If I wasn't the owner or the founder, would I want to work here?"
Whether you lead a small team or a large organisation, this video will challenge how you think about your role, your culture, and what kind of leader you're choosing to be every day.
🔔 Subscribe for weekly executive coaching insights on leadership, culture, and business growth
👍 Like this video if it resonated
💬 Comment - what does "do what you ought" mean for you as a leader right now?
📩 Work with Steve:[Insert link]
TIMESTAMPS 0:00 – The question every leader should ask themselves 0:30 – Would you want to work here? 1:00 – The phrase from my commanding officer 1:30 – Do what you ought, not what you want 2:00 – Why this applies to every leader, manager, and team member
leadership development UK | executive coaching | do what you ought | business owner mindset | leadership culture | founder leadership | management coaching UK | military leadership lessons
Видео The 7 words that changed how I lead, and a question every business owner needs to ask themselves. канала Steve Gaskell the Challenge Coach
"Do what you ought, not what you want."
In this video, executive coach Steve Gaskell explores what real leadership looks like, and asks the question that most founders and business owners are afraid to answer honestly:
"If I wasn't the owner or the founder, would I want to work here?"
Whether you lead a small team or a large organisation, this video will challenge how you think about your role, your culture, and what kind of leader you're choosing to be every day.
🔔 Subscribe for weekly executive coaching insights on leadership, culture, and business growth
👍 Like this video if it resonated
💬 Comment - what does "do what you ought" mean for you as a leader right now?
📩 Work with Steve:[Insert link]
TIMESTAMPS 0:00 – The question every leader should ask themselves 0:30 – Would you want to work here? 1:00 – The phrase from my commanding officer 1:30 – Do what you ought, not what you want 2:00 – Why this applies to every leader, manager, and team member
leadership development UK | executive coaching | do what you ought | business owner mindset | leadership culture | founder leadership | management coaching UK | military leadership lessons
Видео The 7 words that changed how I lead, and a question every business owner needs to ask themselves. канала Steve Gaskell the Challenge Coach
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24 апреля 2026 г. 12:33:25
00:00:37
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