Best Practices of a Technical Sales Engineer | Sales Engineering

Best Practices of a Technical Sales Engineer

Are you a technical sales professional or technical sales engineer? If you are, then we need to have a little heart-to-heart. And if you make it to the end of this video feeling like any of this resonated with you or could benefit someone you know, take the time to share it and subscribe.

In this video, I’m going to cover the top practices you need to succeed in 2021 as a technical sales professional, as an industrial sales person, or anyone else in industrial sales marketing or manufacturing sales marketing.

I’m just going to start by naming them. Here they are:

1. Get out of your comfort zone.

Stop doing the same thing you’re doing if those methods don’t work. And challenge yourself to start producing content. Why is this so important? Focusing exclusively on trade shows does not work anymore. Just being passive does not work and never worked. If you’ve grown soft and lazy because you just sit and wait for a paycheck then don’t forget that you could soon be on the chopping block.

If I’m the owner of that company or leader of that sales team and I see the same low level performance and no initiative to improve it, then you’re getting cut. I’m just being realistic. Most of your managers are way too soft on you, and that’s not going to last forever. You need to look up and realize that you’re not getting anywhere fast with only the old methods. And that’s because so many more sales are coming from those online and social media connections.

2. Focus on LinkedIn as the prime spot for new industrial sales relationships.

It’s all about your personal brand. If your company isn’t producing content, then you have to produce content. And LinkedIn should be more important than anything. It’s where you can get the attention of the people you’re trying to get ahold of, and you can get that attention faster through LinkedIn than through any other means. It’s better than phone a call, email, or a cold visit. Plus you can use LinkedIn from anywhere.

3. Stop thinking about self improvement as something that you don’t have time for. You have time, but you just don’t want to do all that’s involved in making it a priority. I'm so tired of seeing the same mistakes happen. If you’re a technical sales engineer or you work in industrial sales marketing, take the time to mix it up.

You have no idea how much it will pay off when you invest in your own personal brand. And all it takes is pulling out your phone and creating some content. Document your journey as a sales engineer. Let people know what you’re working on. Let people know what you’re doing to push the ball forward. I’m so tired of seeing people give up and sit back because they’ve given up on improving themselves. It does not matter what industry you’re in.

#salesengineering #technicalsales #salesengineer
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Видео Best Practices of a Technical Sales Engineer | Sales Engineering канала Kyle Milan