Why some marketers never start over | Dennis Goedegebuure | Re:commerce 2026

Most marketers start back at zero when they change roles or launch a new campaign, filing years of hard-won expertise away instead of scaling it. In this closing keynote from Re:commerce 2026, industry veteran Dennis Goedegebuure connects 25 years of evidence across legendary organic growth projects at eBay, Airbnb, and Fanatics to reveal how to build compounding strategic frameworks that carry forward into every role.|

Drawing on exceptional real-world examples, from newsjacking Apple’s 2010 iPad launch to fixing Airbnb's early site architecture and transforming hidden Google Search Console data spikes into an entire retail merchandise line at Fanatics, Dennis demonstrates how to catch organic signals and architect systems that capture long-term marketing value instead of allowing system architectures to destroy it.

💡 Learn more about Re:signal's eCommerce conference Re:commerce here: https:/ /resignal.com/ecommerce-seo-conference/

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