Howard :60 | Fatherhood Involvement | Ad Council

What is #Dadication? It's just like dedication, but it means that as a father, you never stop being a dad. There’s no one right way as long as you’re there for your kids, even when it's not so easy. Share your story of #Dadication!

About 1 out of every 2 working dads (48%) say they spend too little time with their kids and want to do a better job at parenting. To inspire and support fathers everywhere, The U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, and Ad Council have launched a new series of public service advertisements (PSAs), highlighting the everyday struggles and victories of being a dad to give all fathers the confidence and encouragement to keep going. The campaign hashtag “#Dadication” is part of an ongoing effort to encourage dads to play an active role in their children’s lives.

More On Fatherhood Involvement:
The Fatherhood Involvement campaign inspires and supports men in their commitment to responsible fatherhood. The PSAs communicate to fathers that their presence is essential to their children's well-being. The campaign also serves as a resource for fathers by providing the information they need to become more involved with their kids at Fatherhood.gov.

Subscribe for Ad Council’s latest PSAs: http://bit.ly/SubscribeAdCouncil

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