MEDIA BUYING 101 | What is Media Buying? | Media Buying Explained | Programmatic Advertising EP 1

Media buying (sometimes it's also called media activation, digital activation, etc) is one of the most basic concepts in marketing. This video talks what is media from a marketing perspective, what does media buying means, and how to buy media (Direct vs Programmatic).

Disclaimer: This video only represents my opinions. It does not reflect the views of any organization I may or may not be associated with.

DMA EP 2: What is an impressions: https://www.youtube.com/watch?v=C4sXypVZQT8

Resources:
https://www.webfx.com/internet-marketing/traditional-media-vs-new-media.html
https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
http://www.businessdictionary.com/definition/media.html
https://www.statista.com/topics/1176/online-advertising/
https://smartyads.com/blog/the-three-stages-of-media-buying-process/

Видео MEDIA BUYING 101 | What is Media Buying? | Media Buying Explained | Programmatic Advertising EP 1 канала Bailey Dang