SEO Audit and Keyword Strategy Tutorial

The episode walks through an SEO audit of Karen’s local service-area pet/house sitting website, focusing on improving readability, adding more on-page service text, and using simpler, customer-friendly wording that matches how people actually search. It explains the importance of consistent URL structure and canonical tags to prevent Google from indexing multiple duplicate versions of the site (www vs non-www, http vs https, and trailing slashes), and notes that Google is currently showing multiple homepage variants in search results. The script recommends adding and optimizing title tags, meta descriptions, and H1 headings with primary service keywords and location terms, ensuring signals like a local phone area code are present, and creating a robots.txt file and an XML sitemap to help bots crawl the site. It also reviews image SEO, confirming alt text exists and suggesting adding strong keyword-relevant images to the homepage. Finally, it demonstrates quick keyword research using Google Trends and Google Ads Keyword Planner to compare search demand for terms like home watch, house sitting, pet sitting/pet sitter, and dog walking, then advises building high-level service pages (e.g., house sitting, pet sitting) rather than separate pages for every animal type, and including location (e.g., St. Peterburg) in key on-page elements.

https://pensacolaseocompany.com/

00:00 SEO Audit Kickoff + Quick Shoutout
00:11 Homepage Readability & Add More Service Content
01:33 Use Real Search Terms (Keyword Language vs. Jargon)
03:05 Technical SEO: Canonical Tags & Duplicate URL Versions
06:02 On-Page Basics: Meta Descriptions, Title Tags & H1 Structure
07:16 Crawlability Essentials: robots.txt + XML Sitemap
08:23 Images & Alt Text: Boost Relevance (and Show Off the Photos)
09:25 Indexing Check: Spotting HTTP/HTTPS & www Issues in Google
10:45 Keyword Research Demo: Google Trends for Service Terms
13:59 Expand Keywords with Google Ads Keyword Planner
16:37 Service Page Strategy + Local Targeting (City/Area Keywords)
17:59 Wrap-Up: Next Steps & How to Reach Outrd Strategy Tutorial

Видео SEO Audit and Keyword Strategy Tutorial канала Pensacola Seo Company