Battling Big Box, by Tina Soika

With substantial advantages in size and buying power, reduced need for marketing, and the convenience of their locations, today’s private practices need to be at the top of their game to succeed against mass merchandisers who also dispense hearing aids. In this 23-minute webinar, "Battling Big Box Retail: Private Practice Hearing Care in the Era of Mass Retailers", long-time hearing industry expert Tina Soika looks at: 1) the unique value proposition of private practice hearing care offices and how to develop it, 2) the 6 most successful strategies private practices can utilize to compete against Big Box stores, and 3) how to engage your team in your competitive efforts. Recorded March 30, 2016.

Видео Battling Big Box, by Tina Soika канала The Hearing Review