Trying to dye my hair Blonde and Failing Miserably

Hi babes and welcome to another experimental hair change!
Today I was inspired to try blonde, I know I'm a hypocrite, but I did want to see what I'd look like with my natural golden blonde colour.
Anyway, it didn't work.
But if you still want to go for the end colour, here's how:

1st dye (Ideally, skip this step, it's basically useless)
Schwarzkopf Igora 9,5-314 40g
Schwarzkopf Igora 7-55 35g
Schwarzkopf Igora 8-19 20g
30vol developer 100ml

Left on for 30 minutes, washed and left wet.

2nd (The ideal dye)
Schwarzkopf Igora 6-0 25g
Schwarzkopf Igora 7-0 25g
Schwarzkopf Igora 6-12 35g
Schwarzkopf Igora 8-19 15g
20 vol developer 100ml

Left on for 30 mins, washed and left to airdry

Styling products:
Schwarzkopf Rose Oil Finishing oil
Schwazkopf Osis+ Sea Salt Spray

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