How Adobe CJA identity stitching connects your customer data

If you've ever tried to answer a basic question — like what actually acquired a customer, and what they did after — you've run into the identity problem.

In this clip, Adswerve's Charles Farina and Adobe's Sandor Jones explain how identity stitching works inside Adobe Customer Journey Analytics (CJA), and why a recent UI update makes it significantly more accessible for implementation teams.

Topics covered:

- Why identity stitching is foundational to acquisition and post-acquisition analysis
- How Customer Journey Analytics associates Marketo IDs, email IDs, authenticated IDs, and purchase data into a single connected customer view
- How Adobe meets organizations wherever they are in their identity maturity — whether they're building associations from scratch or ingesting an existing identity graph
- The January release that moved stitching configuration directly into the Customer Journey Analytics UI, eliminating the need for a support ticket and giving teams full visibility and control over their stitching settings

Whether you're implementing Customer Journey Analytics for the first time or looking to get more out of an existing deployment, identity stitching is one of the most important capabilities to understand.

Watch the full webinar here: https://adswerve.com/webinars-videos/transform-how-you-view-customer-journey

Видео How Adobe CJA identity stitching connects your customer data канала Adswerve