How Brands Actually Choose Creators for Brand Deals | Just Send It Ep. 13 with Jacob Andary

Jacob Andary has been on the brand side of influencer marketing since TikTok was new...from his first campaign with Love Is Blind's Cameron and Lauren at Bumble, to building full creator content series with celebrities like Teyana Taylor, to now running all creator partnerships at Manychat.
In this episode, he breaks down exactly what he looks for in creators, what a strong pitch looks like in 2026, how rates and budgets really work, and why long-term brand deals are underrated in the creator economy.

Connect with Jacob Andary:
📲 https://www.linkedin.com/in/jacob-andary-03758b59/

And your host, Sarah Gav:
📲 https://www.instagram.com/sarahgav.social
📲 @sarahgav

🎧 More Episodes of Just Send It: https://youtube.com/playlist?list=PLMDjyxW6SvupBAYiW7FcEiApBk8OMTmoM&si=nO70bX-VyIT5vfsW

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🎥 Manychat Tutorials: https://youtube.com/playlist?list=PLMDjyxW6Svup85gEfTbkvKywTHKl2MaEj&si=9Yf8YUa1ehMCT_eF

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TIMESTAMPS:
0:00 Getting into Influencer Marketing
5:01 Qualities of a Hireable Creator
8:52 The Metrics you NEED for Brand Deals
9:53 Where Brands Find Creators
12:36 Cold-Pitching to Brands
18:02 Creator Rates & Brand Budgets
22:17 Negotiating & When to Hire a Manager
25:38 Most $$ Ever Paid to a Creator
27:20 How to Get Re-Hired by Brands
28:28 Long-Term Partnerships
30:05 Creating Bumble’s Creator Series
33:48 MicroInfluencer VS Large Celebrity
37:59 How to Get your First Brand Deal

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#branddeals #creatoreconomy #influencermarketing

Видео How Brands Actually Choose Creators for Brand Deals | Just Send It Ep. 13 with Jacob Andary канала Manychat