Transforming Demand Generation: Using AI for Campaigns, KPIs, and Management

Is your demand generation strategy ready for the AI era?

In this full-length webinar, hosted by the WorkForce Institute, guest expert Christian R. Bauman dives deep into how Artificial Intelligence is fundamentally reshaping the marketing landscape. Moving beyond the industry hype, Christian provides grounded, practical insights on how to integrate AI into your campaign planning and organizational structure.

In this session, you’ll discover:

AI-Powered Campaign Planning: How to use modern tools to build smarter, more efficient marketing plans.

The Evolution of KPIs: Why your traditional metrics might be outdated and what you should be measuring instead.

Organizational Management: How to lead your team through the transition to AI-driven workflows.

Removing Customer Friction: Lessons from the "Amazon Prime" model on creating a seamless, "set-it-and-forget-it" customer experience.

About the Speaker:
Christian R. Bauman is a recognized leader at the intersection of marketing and technology. Known for his "no-nonsense" approach to digital strategy, Christian helps organizations navigate the practical boundaries of modern marketing technology to drive real-world results.

About WorkForce Institute:
We provide the training and insights professionals need to stay ahead in a rapidly changing economy. From Generative AI to Digital Marketing, our programs are designed to bridge the skills gap.

🔗 Visit our website: https://www.workforceinstitute.io

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Видео Transforming Demand Generation: Using AI for Campaigns, KPIs, and Management канала Workforce Institute