AI in Marketing | How AI is Transforming EdTech Growth & Attribution

In this episode of the EasyInsights Podcast, our SVP of Growth Poonam Tanwer sits down with Varun Dhamija, Founder of ALTIV.ai and former leader at Pearson and TimesPro, for a deep dive into the intersection of AI, data, and EdTech marketing.

Varun unpacks the unique challenges of marketing in the education space - from managing high cost of acquisition and lead quality, to navigating attribution in a lead-generation-heavy business. He shares how ALTIV.ai is using AI agents for lead qualification, achieving 4X effectiveness over human teams at a fraction of the cost.

The conversation also explores what AI really means for mid-level marketers today - not as a threat, but as a fundamental shift as significant as the cloud wave. Varun shares how he personally uses AI tools to analyze data, evaluate creatives, and dramatically improve the speed of decision-making.

Finally, Poonam and Varun tackle one of marketing's hardest problems - attribution - and whether AI can finally move the needle beyond first-click and last-click models.

If you're a marketer, growth leader, or EdTech founder, this episode is packed with practical insights you can act on.

🎙️ Guest: Varun Dhamija, Founder - ALTIV.ai | Ex-Pearson, TimePro
🎙️ Host: Poonam Tanwer, SVP of Growth - EasyInsights

Видео AI in Marketing | How AI is Transforming EdTech Growth & Attribution канала EasyInsights