How To Create Lookalike Audience And Get Cheaper High Quality Leads

How to Create Lookalike Audiences on Facebook Ads | Step-by-Step Tutorial (2025 & Beyond)

Want to scale your Facebook ads and get better results?
In this video, I discuss exactly how to create lookalike audiences using your custom audiences on Facebook.
Whether you’re a business owner, course creator, coach, or digital marketer running Facebook ads in Nigeria, Ghana, Kenya, South Africa, Europe, or anywhere else, this tutorial will help you target better, reach the right people, and make more sales.
What You'll Learn in This Video:

What is a Facebook Lookalike Audience

How to create Lookalike Audiences from your custom audiences

The difference between 1%, 2%, 3%, up to 6% lookalike audiences

How Facebook's algorithm finds your ideal customers

How to use video views, page engagement, and website visits to build strong lookalike audiences

Why testing different percentages is key to getting the best ad performance
Why Lookalike Audiences Are Powerful for Facebook Advertising:

Lookalike audiences help you reach new people who are similar to your best existing customers or leads.
Instead of guessing who to target, Facebook finds users who behave like those who already interact with your content.
This method is one of the most effective strategies I’ve used in the past 13 weeks to improve conversion rates and lower ad costs.
It works for any niche — real estate, online courses, coaching, e-commerce, affiliate marketing — as long as you have some existing audience data (like video views or page engagement).
Step-by-Step Process Covered in the Video:

Select your custom audience (video views, page engagement, etc.)

Click on "Create Lookalike Audience"

Choose your audience location (Nigeria, Ghana, South Africa, etc.)

Select the number of lookalike segments (1% to 6%)

Create your lookalike audience in seconds

Understand how each segment (1%, 2%, 3%, etc.) performs and when to use them
Bonus Tip:

✔️ Don’t just stick to 1%. Test all 6 audience ranges.

✔️ Sometimes, broader lookalikes (like 3% or 4%) perform better than narrow ones, especially if your source audience is small.
Who Is This Video For?

Nigerian business owners running Facebook and Instagram ads

Digital marketers trying to scale their campaigns

Course creators looking to generate quality leads

Entrepreneurs who want to improve ad targeting with Facebook tools

Anyone tired of poor ad results and high cost per lead

Subscribe for More:

This is part of my Facebook Ads for Beginners series.

In the next video, I’ll show you how to use these lookalike audiences to run profitable ads that convert.

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Видео How To Create Lookalike Audience And Get Cheaper High Quality Leads канала Paul Chinedu Nnamani