Marketers' New Target Audience: AI Agents | Rachel Thornton, CMO, Adobe Enterprise

Adobe Enterprise CMO Rachel Thornton explores how AI agents and large language models (LLMs) are reshaping digital discovery, search, and content strategy.

As platforms like ChatGPT, Gemini, and other AI-powered assistants increasingly “read” and interpret the internet, marketers must rethink how brands show up online.

In this conversation, Rachel breaks down why optimizing content for traditional SEO is no longer enough, and what brands need to do to improve visibility in the age of AI search and AI agents.

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Видео Marketers' New Target Audience: AI Agents | Rachel Thornton, CMO, Adobe Enterprise канала Adobe for Business