Your next lead might never Google you.

In this episode of Service Business Mastery, hosts Tersh Blissett and Josh Crouch talk with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, Former Senior Director of Strategic Initiatives at WOWorks & Former Marketing Director of Philly Pretzel Factory, about why the best franchisees still win with old-school, grassroots marketing and how AI is about to reshape the playing field.

The top operators don’t hide behind screens. They network.

They show up at local events. They build trust face-to-face.

But here’s the twist, AI won’t just transform how businesses market themselves.

It will transform how customers shop for services.

Soon, a homeowner might just tell their digital assistant, “Book me an HVAC service tomorrow at 2 p.m.”

The AI not the homeowner will choose the provider.

🎧 Listen to the full episode @ServiceBusinessMasteryPodcast
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Видео Your next lead might never Google you. канала Service Business Mastery Podcast