What Drives the UHP Tire Buyer | #tires #uhp #tiredealer #generaltire #automotive #carsandcoffee

There are really two main types of UHP tire buyers.

There’s the enthusiast (the Corvette driver who lives for Cars and Coffee, wants a clean look, and talks track day with their buddies), and then there’s the “unassuming” buyer.

Great tips on selling the UHP segment to each of these from General Tire's Nate Dodds.

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