The Bundle Strategy That's Changing Shopify AOV | Mat De Sousa (Wide Bundles)

How Shopify Brands Increase AOV with Bundles | Mat De Sousa (Wide Bundles)

In this episode of The SaaS Hub Podcast | Shopify App Founders Edition, I sit down with Mat De Sousa, founder of Wide Bundles, to break down how Shopify brands can increase AOV, improve conversion rates, and generate more revenue using product bundles.

Wide Bundles has become one of the most recognized bundling apps in the Shopify ecosystem, helping ecommerce brands turn more visitors into higher-value customers through smarter bundle experiences.

But this episode goes much deeper than just bundles.

We talk about:

- ecommerce conversion psychology
- increasing revenue without increasing traffic
- product positioning
- scaling Shopify apps
- support operations
- AI in ecommerce
- and how Mat is building ecosystem-first tools like App Store Pulse and The Wide Event.

If you’re a Shopify merchant, ecommerce operator, SaaS founder, or Shopify app developer, this episode is packed with actionable insights.

In This Episode We Cover

- How Shopify brands increase AOV using bundles
- Why most stores leave revenue on the table
- The psychology behind product bundling
- How to improve conversion rates without spending more on ads
- Building and scaling a Shopify app
- The operational side of supporting ecommerce brands
- Why support quality matters in SaaS
- AI, automation, and the future of Shopify apps
- The story behind The Wide Event in Paris
- Why Mat launched App Store Pulse

🧠 Key Takeaways

- More traffic is not always the answer — monetizing existing traffic better matters more
- Bundles work because they simplify purchase decisions and increase perceived value
- Shopify apps today need strong support, strong UX, and strong positioning to stand out
- The Shopify ecosystem is becoming more competitive, making differentiation increasingly important
👤 About the Guest

Mat De Sousa is the founder of Wide Bundles, one of the leading Shopify bundling apps helping brands improve AOV and conversion rates.

He is also the organizer of The Wide Event, an ecommerce and Shopify-focused event hosted in Paris, attracting founders, operators, and ecosystem leaders from around the world.

Recently, Mat also launched App Store Pulse, a free tool designed to help Shopify app founders audit and improve their App Store listings.

🔗 Show Notes & Links

🛒 Wide Bundles Shopify App: https://apps.shopify.com/widebundle

🌐 Wide Bundles Website: https://en.widebundle.com

🎟️ The Wide Event: https://wide-event.com/

🤝 Episode Sponsor:

This episode is supported by The Support Heroes.

If you’re a Shopify app founder and you’re evaluating adding a new member to your support team or outsourcing support entirely, The Support Heroes help growing Shopify apps deliver high-quality customer support without building a large in-house team.

You can learn more here: https://www.thesupportheroes.com
🎧 About The SaaS Hub Podcast:

The SaaS Hub Podcast | Shopify App Founders Edition features deep conversations with the founders building inside the Shopify ecosystem.

We cover:

- Shopify apps
- SaaS growth
- ecommerce operations
- founder journeys
- product strategy
- and tactical lessons for merchants and app founders.

Hosted by Yuvraj Kewate, founder of The SaaS Hub. Connect with me on linkedIn: https://www.linkedin.com/in/yuvrajkewate/

🌐 About The SaaS Hub:

The SaaS Hub curates the top Shopify apps across every category, helping merchants and agencies discover the right tools to grow their business.

Explore more at: https://thesaashub.com

📌 Subscribe

If you’re interested in Shopify apps, ecommerce growth, SaaS, and founder conversations, subscribe for more episodes.

#ShopifyApps #Shopify #Ecommerce #SaaS #ShopifyPartners #WideBundles #TheSaaSHub #BuildInPublic

Видео The Bundle Strategy That's Changing Shopify AOV | Mat De Sousa (Wide Bundles) канала The SaaS Hub - The Shopify Podcast