Data Manager API Improves Audience Management Costs - Ads DevCast E2

Is Audience Management across advertising APIs draining your engineering budget?

In this clip from the Ads DevCast, Product Manager Melissa Ng explains how the Data Manager API simplifies this by providing a single, secure front door for your first-party data. By streamlining the architecture, partners have seen an 80% reduction in engineering effort and onboarded new advertisers twice as fast.

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Видео Data Manager API Improves Audience Management Costs - Ads DevCast E2 канала Google Advertising and Measurement Developers