How to Build an Email List From Zero (And Own Your Audience)

Building an email list is the one asset no algorithm can take away from you.
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Results depend on your effort, experience, and market. Individual results will vary.

IN THIS VIDEO:
→ Why your email list is the only audience you actually own
→ How to pick the right lead magnet that attracts real buyers
→ The simple opt-in page formula that converts visitors to subscribers
→ Where to send traffic to your list when you are starting from zero
→ How to write your first email sequence so subscribers actually open and click
→ The biggest mistakes people make when building their first list

TIMESTAMPS:
0:00 — Introduction and why email list building matters for digital course creators
2:15 — The one audience asset no algorithm can take from you
5:30 — How to choose a lead magnet your ideal subscriber actually wants
10:45 — Building your opt-in page with the simple conversion formula
16:20 — Free and paid traffic sources that fill your list from day one
22:50 — Writing your welcome email sequence to build trust and drive sales
30:10 — Common email list building mistakes and how to avoid them
35:40 — What to email your list every week without running out of ideas
42:00 — Connecting your email list directly to your course sales system
47:30 — Your action plan for the next 7 days

WHO THIS VIDEO IS FOR:
This video is for you if you have been building a digital course or online product and you are still relying entirely on social media to reach your audience. If your posts are not converting, your reach is unpredictable, and you feel like you are starting from zero every single week — this is the video that changes that. Your email list is the difference between renting attention and owning it. Every subscriber is yours. Every open, every click, every sale — direct. This video walks you through how to build that list from nothing starting today.

ABOUT TY COHEN:
20+ years building digital businesses. 200+ digital courses and products created. Over 100,000 students and customers across the globe — US, Canada, UK, Jamaica, across Africa, the Philippines, India, and beyond.

Born with sickle cell anemia. Told I would not live past 17. Grew up in Father Panik Village — one of the roughest housing projects on the East Coast. Built everything from what I learned the hard way.

If I can do it — you can do it.

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TOOLS AND RESOURCES MENTIONED:
Product In A Week (Build Your Digital Product Fast):
https://www.KindleCashFlow.com/week?el=youtube_video_11_may_2026_product_in_a_week

AMS — Automated Marketing System (Email List, Funnels, and More):
https://KindleCashFlow.com/ams2?el=youtube_video_11_may_2026_ams

7 Days to Done Challenge (Free Ticket):
https://www.KindleCashFlow.com/7d-go?el=youtube_video_11_may_2026_7_days_to_done

Viktor AI — My AI Coworker (Try Free, Get $100 in Credits):
https://www.TyCohen.com/viktor

Ecamm — The Tool I Use to Record My Videos:
https://www.KindleCashFlow.com/ecamm

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Website: https://www.TyCohen.com

DISCLAIMER:
This video is for educational and informational purposes only. Nothing in this video is a promise, guarantee, or representation of any specific outcome or result. Individual results will vary based on effort, experience, background, and other factors outside our control. Some links in this description are affiliate links, which means we may earn a commission if you make a purchase through these links at no additional cost to you. Some content may have been created with the assistance of artificial intelligence.

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Видео How to Build an Email List From Zero (And Own Your Audience) канала Ty Cohen | Create. Sell. Scale.