The results of my A/B test are in! (Product Analytics for Engineers with @PostHog ) pt.5

Optimizing Newsletter Signups: My Data-Driven Journey with PostHog

In this video from my Tiny Improvements series, I'm diving into product analytics to improve newsletter signups on my personal site. Join me as I share my engineering process, from discovering a bug with my old provider to setting up an A/B test with PostHog to find the best-performing newsletter signup form. Despite fewer-than-hoped signups, I've gathered key insights to refine my strategy. Plus, a sneak peek into my next steps, like redesigning the signup popup and enhancing site SEO. If you're a startup founder or indie hacker, you’ll find plenty of actionable tips here!

This video was sponsored by Posthog - give it a shot and tell 'em I sent ya: https://posthog.com/mikebifulco

Pull Requests for this video: https://github.com/mbifulco/blog/pull/856

00:00 Product Analytics for Engineers
01:18 The Results are in!
04:09 Code review in Next.js
04:49 I switched from VS Code to Cursor
05:50 Looking at the variant that won
06:31 Ship a variant directly from PostHog
07:30 A surprise I didn't see coming
08:05 What we did and what's next

Видео The results of my A/B test are in! (Product Analytics for Engineers with @PostHog ) pt.5 канала Mike Bifulco