#LinkedIn1on1 #71 - Marketing in the Age of Corona - Sana Jawwad DHA Suffa & Omar Abedin - 10May20

I had the pleasure of speaking with Sana Jawwad at DHA Suffa University a few days ago about the role of Marketing in the Age of Corona.

In an interview that covered a wide range of topics, these are some of the questions I tried to address:

Q1. Does marketing have a place in the current environment?

The world we live in is volatile / uncertain / complex / ambiguous.

People’s mindsets and behaviours are different.
• Corona
• Recession
• Social distancing
• Working from home

How should brands respond in a crisis?

Q2. How much investment in communication vs CSR spend?

Q3. Invest in Product Development to solve for new needs emerging…

• The Non-Contact Revolution
• Home is the new office
• Stay at home entertainment

Q4. Pricing - should the margin be zero during this time?

Q5. Going digital
• focusing on the UX
• a reprioritisation of media

Q6. Innovation in distribution - online delivery, curbside pick-up etc.

Q7. Personal brand development

Видео #LinkedIn1on1 #71 - Marketing in the Age of Corona - Sana Jawwad DHA Suffa & Omar Abedin - 10May20 канала Omar Abedin