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Xbox CEO: 2nd-place publisher must reach wide audiences, but exclusives still matter
Xbox CEO Asha Sharma highlighted the tension between maximizing game reach as a major publisher and maintaining exclusives to strengthen Xbox as a platform. She plans a case-by-case approach. Sharma also noted recent Game Pass growth, a business reset, and cautious AI use in development, emphasizing it won’t replace AAA games but may enable new types of experiences.
Видео Xbox CEO: 2nd-place publisher must reach wide audiences, but exclusives still matter канала Saeb Masarwa Eng
Видео Xbox CEO: 2nd-place publisher must reach wide audiences, but exclusives still matter канала Saeb Masarwa Eng
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