Revisiting Outdated Business Playbooks: Understanding ICPs and Market Segmentation
📉 Rethinking old business playbooks: Zach Vidibor, CEO of Octave talks traditional ICPs, TAMs & market segments relied too much on firmographics like revenue & headcount. In this episode, we unpack why those filters no longer cut it in today’s dynamic market.
🎧 Tune in Wednesday for this episode of Playbook Broken!
#B2B #Marketing #Growth
Видео Revisiting Outdated Business Playbooks: Understanding ICPs and Market Segmentation канала MarTech
🎧 Tune in Wednesday for this episode of Playbook Broken!
#B2B #Marketing #Growth
Видео Revisiting Outdated Business Playbooks: Understanding ICPs and Market Segmentation канала MarTech
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8 июля 2025 г. 0:39:57
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