MICA Ahmedabad Admissions Explained | PGDM Selection, Profile Fit & Mistakes to Avoid

Shiksha Nerd goes to MICA Ahmedabad for an in-depth conversation with Prof. Ruchi Tewari (Associate Professor | Associate Dean – Marketing, Communication & Public Affairs | Chief Marketing Officer, MICA).

If MICA is on your shortlist for MBA/PGDM, this episode is your “WATCH BEFORE YOU APPLY” guide—because we go beyond the brochure and discuss what aspirants really need to understand about admissions, selection mindset, and campus expectations.

✅ What you’ll get in this video:
• How MICA’s PGDM selection process is approached (student-fit mindset)
• What aspirants should prepare for before applying
• How to think about MICAT/CAT/XAT/GMAT + the overall selection journey (high-level clarity)
• What makes a profile stand out for MICA’s communication-led management programs
• Common mistakes aspirants make during form filling / interview prep / shortlisting
• What “MICA fit” actually means (and how to evaluate it honestly)
• Practical guidance for MBA/PGDM aspirants planning their 2026 intake

🎯 Perfect for:
• MICA Ahmedabad aspirants (PGDM / communication-led management)
• Students confused about admissions strategy & profile building
• Anyone who wants real clarity beyond marketing claims

📌 Guest LinkedIn (Prof. Ruchi Tewari):
https://www.linkedin.com/in/ruchi-tewari-68696211?originalSubdomain=in

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Time Stamps

0:00 – 0:56 - Introduction
0:57 – 1:40 - Is MICA looking just for academics in candidates or it something else ?
1:41 – 3:03 - How is GE & PI round at MICA different from GD & PI Round in other colleges ?
3:04 –4:33 - What is Psychometric Test at MICA ?

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CAT/XAT/GMAT score/percentile + graduation + work-ex + city + specialization preference
— Shiksha Nerd will reply with a realistic shortlist direction + next steps.

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