Inside the Chinese Grand Prix | F1 Shanghai BTS with Red Lantern

Inside the Formula 1 Chinese Grand Prix in Shanghai.

This behind-the-scenes video captures Red Lantern’s team on the ground at the F1 Chinese Grand Prix, producing content from inside one of the biggest moments in global sport.

With over a decade of experience operating in China, our team works at the intersection of global sport and local platforms, audiences and culture — delivering content designed specifically for how fans engage in this market.

From trackside coverage to behind-the-scenes storytelling, the work reflects the pace, nuance and behaviours that define sports consumption in China.

Because in markets like this, success isn’t just about showing up, it’s about understanding how to connect with fans in the right way.

Видео Inside the Chinese Grand Prix | F1 Shanghai BTS with Red Lantern канала Red Lantern | Sport, Culture & Emerging Markets