Measuring Up To Marketing: How PR Fits Into The Mix

While PR has recently grown in importance, there is still uncertainty around measuring its value and aligning those measurements with marketing & business success metrics. Today’s executive team needs to see PR as a business growth driver, but communicators have struggled to provide the same attribution for consumer behavior and revenue contribution as their marketing colleagues. During this webinar, we discuss best practices for PR to measure and report into the C-suite and how to think about performance and metrics in ways that are more comparable to marketing.

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