How to Get Roofing Leads with Meta Ads (579 Leads Case Study + Setup Tutorial)

Want me to run your ads and generate qualified, exclusive roofing leads for you? Book a call: https://calendly.com/bayatdigital/consultationcall

If you own a roofing company and want roof replacement leads (not repair shoppers), this video walks you through a real Meta (Facebook + Instagram) campaign and the exact process we use to build, test, and scale it.

Real campaign results (case study):
Timeframe: March 1, 2025 → January 10, 2026
Ad spend: ~$30,000
Leads generated: 579
Cost per lead: $51.98
Lead type: roof replacement leads (higher-ticket jobs)

In this video, you’ll learn:
The 3 levels of a Meta campaign (Campaign → Ad Set → Ad)
Why we use Ad Set budgets for testing offers (more control)
How to set the conversion location (Instant Form) to generate leads fast
How to choose a larger targeting radius to lower CPL and increase volume
Recommended age targeting (starting at 25+) for homeowner-heavy audiences
How to control placements (Feeds, Stories, Reels) and avoid wasted spend
How to structure your ad copy: callout + offer + pain points + credibility + CTA
How to build your lead form (include address + require phone number)
How to duplicate ad sets to split-test offers correctly (change ONE variable)
What matters more than CPL: lead quality and close rate
How to prevent fatigue: refresh offers, creatives, and copy regularly
How to scale from $50/day → $200–$400/day once you have proof of concept

Offer testing example (from the video):
Offer #1: $2,000 off roof replacement
Offer #2: 15% off roof replacement
Same creative. Same audience. Same placements. Only the offer changes—so you can see what the market responds to.
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Видео How to Get Roofing Leads with Meta Ads (579 Leads Case Study + Setup Tutorial) канала Bayat Digital - Marketing & Lead Generation