Gordon Ramsay Enters Olive Oil, Sleep or Die Raises $1M, B-SIDES Hits 1,500 Doors | Counter Service

Counter Service is open — yesterday's consumer news, served hot.

Today's menu:

TODAY'S SPECIAL
Gordon Ramsay is entering olive oil with Krude — infused oils, finishing oil, cooking spray, and a celebrity CPG fit that actually makes sense.

SIDE DISH
Sleep or Die raised $1M from True Beauty Ventures, because bedtime is officially becoming a stackable wellness routine.

WHO'S COOKING
B-SIDES raised $500K to bring upcycled, allergen-free snack puffs into 1,500 northeast doors.

THE CHECK
Daily rituals are the new shelf space.

Order up. See you tomorrow.

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