Google Ads Enhanced Conversions

Google Ads Enhanced Conversions allow you to leverage the information someone submits on your site during a conversion to match back to Google profiles for attribution. In this video, we'll walk you through how to get started setting up Enhanced Conversions in your account, discuss which implementation option might work best, and give links to help sections to allow you to follow the path that works best for you.

0:38 - How Enhanced Conversions Work
2:10 - Requirements for Google Ads Enhanced Conversions
3:07 - Methods of Implementation for Enhanced Conversion Tracking
3:32 - Determining Conversion Action Source and Why It’s Important
4:28 - Google Ads Side of Enhanced Conversion Implementation
5:43 - Using Global Site Tag to Match to Customer Information
6:44 - Using Google Tag Manager For User Information Mapping
7:37 - Manual vs Code Configuration Options in Google Tag Manager
9:00 - Situations Where Automatic Implementation is Not Available
11:13 - Links to Resources for Manual and API Set Ups

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Видео Google Ads Enhanced Conversions канала Paid Media Pros