Making a good impression: Brazil

The "Making a good impression" series is a part of educational content on the Country Navigator platform. Every country's Learning Pathway has Overview, Making a good impression, Meetings & presentations, Working together, Managing relationships, Society, and Working together lessons.
• First impressions are very important in Brazilian culture. Despite the size of the population, the business community is relatively small and the sociable nature of commerce means that word can get around very quickly. This can be either a disadvantage or an advantage depending on the success of initial meetings.
• Personal relationship building is the key to a successful business. Respect for your associates is critical and having contacts who are well connected can make business dealings much easier. Brazilians are very astute people. In a society accustomed to people with ulterior motives, they do not suffer foolish foreigners gladly. Empathy will take you far, and a mere modicum of interest in the people will win you loyalty and kindness.
• You will make a good impression if you speak some Portuguese, and a very bad one if you start speaking Spanish, which is an insult to Brazilians. At the beginning of and throughout the conversation, it is important to appear self-assured. During the conversation, it is important to keep a soft-spoken manner.
• Soccer (football), family, Brazil's beautiful beaches and the country's rapid growth are all appropriate conversation topics. Politics, poverty, religion, and the deforestation of Brazil are not. Personal topics such as age, salary and marital or job status are also unacceptable.
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Видео Making a good impression: Brazil канала Country Navigator