Updated Email Subject Line AMPscript Processing Explained

Cameron Robert explains the Updated Email Subject Line Processing in the Salesforce Marketing Cloud Summer 22 Release Notes.
The new subject line processing is due to take effect in February 2023, so don't worry you have plenty of time to update your subject lines.
Search for emails that are currently in production and update them using the Concat() solution where possible. Also remember to educate your team about these changes so that new email subject lines are created with the update in mind.

Key Moments:
Introduction (0:00)
Summer 22 Release Notes (0:20)
How Subject Lines are Currently Rendered (0:52)
Changes to Subject Line Rendering (1:20)
AMPscript Subject Line Changes Example & Solution 1 (1:50)
AMPscript Subject Line Changes Example & Solution 2 (4:04)
AMPscript Subject Line Changes using TreatAsContent() (5:53)
Find emails with AMPscript in the Subject Line (7:38)
Summary (8:40)

Salesforce Release Notes:
• Summer '22 Release: https://help.salesforce.com/s/articleView?id=sf.mc_rn_2022_summer_release.htm
• Updated Email Subject Line Processing: https://help.salesforce.com/s/articleView?id=sf.mc_rn_2022_summer_es_subject_line_personalization.htm

Salesforce Documentation:
• Content Builder API: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content.html
Contact:
https://www.linkedin.com/in/camrobert/
https://www.cameronrobert.com.au/
https://twitter.com/AusCamRobert

Music: https://www.bensound.com

Видео Updated Email Subject Line AMPscript Processing Explained канала Cameron Robert