How to launch a business? How to launch a business and hire the right people?

Starting any new business definitely comes with a unique set of challenges. The world of Business Messaging is no different! We had the pleasure of speaking with Taha Jiwaji who a decade ago created Beem. Based in Tanzania, Beem has now grown to encompass operations in well over 20 countries across Africa and they have partnerships with dozens of operators in the region. So how did Taha get going and what does he recommend to anybody looking to start out in the world of Messaging? Taha’s parents had a computer business and wanted to reach the student market. Taha suggested using SMS and the rest (as they say!) is history. SMS proved to be the perfect channel to communicate with new potential customers as well as liaise and strengthen relationships with existing clients. It is after all ubiquitous, no internet is required and no smartphones. We don’t want to spoil the content of the video but what we will say is that Taha’s key piece of advice is to jump in. Try things out and just get going after having carried out some research into your target market. You’re going to make mistakes along the way but don’t delay starting out unnecessarily. Just do it!