TED Talks - What FACEBOOK And GOOGLE Are Hiding From The World - The Filter Bubble

An important TED Talk by Eli Pariser regarding search engines and social networks tailoring your search results using relevance algorithms based on your web history.

THE BOOK - New York Times Bestseller
The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Parser - http://amzn.to/1oBgLBQ

0:15 - Mark Zuckerburg quote to journalist regarding "relevance"
0:40 - Eli's idea of the internet while growing up in Maine
1:00 - Invisible shift in the way information is flowing online
1:27 - Conservative friends had dropped out of his facebook news feed
1:35 - Facebook was looking at what links I clicked on
1:55 - "Invisible algorithmic editing of the web." - Google too
2:15 - There are 57 signals Google looks at to tailor search query results
2:58 - Side by side comparison of Google search results from two different friends using the same search query. Dramatically different
3:25 - This is sweeping the web. Yahoo, Huffington Post, New York Times, etc
3:45 - "A world in which the internet is showing us what it thinks we want to see but not necessarily what we NEED to see."
4:11 - Algorithmic "Filter Bubble"
4:38 - Researchers at Netflix recognized users interesting dualistic struggle
5:28 - Blending "Information Vegetables" with "Information Desserts"
6:05 - Gatekeepers of information old and new
6:35 - No current algorithmic ethics like broadcast editors of old
6:44 - If alogrithms are going to curate the world for us then...
7:19 - Functioning democracy requires citizens to get a good flow of information
7:44 - "New Gatekeepers" need to encode ethical & civic responsibility into algorithms
8:11 - Transparency in filters and some control in what gets filtered
8:25 - Closing Statement - Need the internet to be that thing we all thought it could be...
9:05 - End of TED Talk and beginning of promo for an innovative prosthetics company

TED Talk given in Long Beach, California in February of 2011

As a response to this video I wrote the article, "The Filter Bubble - What the Internet is Hiding From You" and can be read here:
http://doctorscotthealth.com/social/f...

If you have any extra information regarding the current status of this topic in response to this TED Talk by Eli please let me know so I can update my article accordingly.

Hope you enjoy this great TED Talk!

Видео TED Talks - What FACEBOOK And GOOGLE Are Hiding From The World - The Filter Bubble канала Scott McLeod